心理摩擦力:为何人们抗拒改变?不是你不努力,是你不懂人性阻力
SKU 9786263580107
$33.15
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想要推動創新,都該先看這一本! 從科學和實務的角度清楚說明, 如何說服他人放下對現狀的執著。 ★現代行銷學之父科特勒推薦必讀 ★《逆思維》作者亞當‧格蘭特盛讚 ★...
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