{"product_id":"ai-first-the-playbook-for-a-future-proof-business-and-brand-hardcover","title":"AI First: The Playbook for a Future-Proof Business and Brand (Hardcover)","description":"\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eAI is going to change brand strategy and marketing forever. Are you ready?\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eWhat does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: \"It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem.\"\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eUpon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout the Author\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eAdam Brotman\u003c\/span\u003e is the cofounder and co-CEO of the strategic consultancy Forum3. \u003c\/div\u003e\n\u003cdiv\u003eHe was the inaugural chief digital officer at Starbucks, where he played a pivotal role in launching the company's renowned mobile payment and loyalty platform. \u003c\/div\u003e\n\u003cdiv\u003eHis leadership extended to strategic roles at J.Crew and board positions at MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eAndy Sack\u003c\/span\u003e is the cofounder and co-CEO of Forum3. \u003c\/div\u003e\n\u003cdiv\u003eHe brings more than twenty-five years of entrepreneurial and investment expertise in high tech and finance to this role. \u003c\/div\u003e\n\u003cdiv\u003eAs the founder and managing partner of Keen Capital, he focused on blockchain ventures.\u003c\/div\u003e\n\u003cdiv\u003eIn addition, he is a former adviser to Microsoft CEO Satya Nadella. Sack's successful track record includes leading Techstars Seattle and selling multiple technology companies to giants such as Microsoft and New York Times Digital.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":45011718930639,"sku":"9781647829650","price":56.14,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_c04d30be-ba5b-42c9-8b2d-a825ed83c598.jpg?v=1777532814","url":"https:\/\/popular.com.sg\/products\/ai-first-the-playbook-for-a-future-proof-business-and-brand-hardcover","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}