{"product_id":"apple-the-first-50-years-hardcover","title":"Apple: The First 50 Years (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003eOn April 1, 1976, two scruffy twentysomethings, both named\nSteve, founded a startup. Their goal: To bring the revolutionary power of\ncomputers to everyone.\u003cbr\u003e\n\u003cbr\u003e\nOver the next five decades, Apple reshaped the technology and cultural\nlandscapes, introducing the public to breakthroughs like the mouse, laser\nprinting, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and\ntablets. Jobs’s obsessive eye for detail set the stage for products―Mac, iMac,\niPod, iTunes, iPhone, iPad, AirPods, Apple Watch―that married advanced\ntechnology with beauty, simplicity, and fine design.\u003cbr\u003e\n\u003cbr\u003e\nDeeply researched and lavishly illustrated, \u003ci\u003eApple: The First 50 Years\u003c\/i\u003e includes\nnew interviews with 150 key people who made the journey, including Steve\nWozniak, John Sculley, Jony Ive, and many current designers, engineers, and\nexecutives. The book busts long-held myths; goes backstage for both the titanic\nsuccesses (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the\ninstructive failures (Lisa, Apple III, MobileMe); and assesses the forces that\nchallenge Apple’s dominance as it enters its second half century.\u003cbr\u003e\n\u003cbr\u003e\nBursting with tales of frenetic all-nighters, engineering genius, and creative\nrebellion, this book is a true testament to Apple’s unique and innovative\nvision, and a must read for anyone whose life Apple has touched.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDavid Pogue\u003c\/b\u003e is a seven-time Emmy Award winner for his\nstories on CBS \u003ci\u003eSunday Morning\u003c\/i\u003e, a five-time TED speaker, host of\ntwenty \u003ci\u003eNOVA\u003c\/i\u003e specials on PBS, and a \u003ci\u003eNew York\nTimes \u003c\/i\u003ebestselling author\u003ci\u003e. \u003c\/i\u003eHe’s written about Apple for his\nentire career, including thirteen years as a \u003ci\u003eMacworld \u003c\/i\u003ecolumnist,\nthirteen more as tech columnist for \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eNew York Times\u003c\/i\u003e,\nand twenty years as the #1 bestselling author of books about Macs and iPhones.\nHe lives with his family in New York.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"PANSING DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44958585422031,"sku":"9781398561960","price":75.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_2ec2b44f-f715-428b-90c1-668b98285663.jpg?v=1774836459","url":"https:\/\/popular.com.sg\/products\/apple-the-first-50-years-hardcover","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}