{"product_id":"be-a-sequoia-not-a-bonsai-the-seven-growth-secrets-of-the-world-s-most-successful-companies-hardcover","title":"Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World’s Most Successful Companies (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eSimple, low-risk experiments for long-term profit growth\nthat you can test right now—from Google's former Chief Evangelist, Nicolas\nDarveau-Garneau.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eAs a business leader or marketer, if you've been pouring\nyour efforts into efficiency metrics (like customer acquisition cost or return\non ad spend) instead of trying to optimize profits, your methodology is\nunsustainable. In the age of AI, optimizing the wrong key performance indicator\ncan be catastrophic.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eWhether you work at a Fortune 500 giant, a startup, or a\nnonprofit, \u003ci\u003eBe a Sequoia, Not a Bonsai\u003c\/i\u003e gives you a growth\nplaybook that will help you correctly prioritize sustainability over short-term\nefficiency.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eWith step-by-step guides and hundreds of case studies,\nDarveau-Garneau will shift how you measure marketing success by teaching you\nhow to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eMaximize\n     profitable growth by \u003cb\u003etracking the right metrics\u003c\/b\u003e, not vanity\n     metrics.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eAcquire\n     the \u003cb\u003emost valuable customers\u003c\/b\u003e, not just the most customers.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eDramatically\n     increase customer lifetime value with \u003cb\u003epractical, scalable\n     strategies.\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eStrengthen\n     your brand with modern, \u003cb\u003eprofit-driven branding\u003c\/b\u003e approaches.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eDeliver\n     a \u003cb\u003ecustomer experience\u003c\/b\u003e your competitors can’t match.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eBuild\n     a culture of \u003cb\u003erapid testing and innovation\u003c\/b\u003e that keeps you\n     ahead.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003eNicolas Darveau-Garneau has advised senior executives at\nmore than a thousand companies. He discovered that the fastest-growing 5% all\nfollowed these same seven principles. . .\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThe best part? These breakthroughs don't require\nacquisitions, billion-dollar tech investments, or years of product development.\nThey're simple, testable, affordable, and scalable. And they're all based on\none premise: \u003cb\u003eCorporate sequoias prioritize profitable growth, while\nbonsai concentrate on efficiency and stay small.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003e“. . .a groundbreaking book. Nicolas Darveau-Garneau has\ndistilled thousands of CEO and CMO meetings into a playbook every ambitious\nleader needs to read—and, more importantly, put into practice every day.\"\u003c\/i\u003e \u003cb\u003e—Jasper\nMalcolmson, Head of Growth at Gusto and Robinhood\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eNicolas Darveau-Garneau is an AI and digital transformation\nexpert with over 25 years of experience. As Google’s Chief Evangelist, Nicolas\nworked with the C-suites of more than 800 of Google’s top customers to help\nthem accelerate their digital transformation. He also worked as Chief Strategy\nand Growth Officer at Coveo, a leading AI company. He currently serves on the\nboards of the Toronto Stock Exchange, iA Financial Group, McEwen Mining, and\nAlida.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44875610816719,"sku":"9781400254248","price":52.32,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_d46798f6-5db0-42ab-a4d5-263cb114c470.jpg?v=1772175560","url":"https:\/\/popular.com.sg\/products\/be-a-sequoia-not-a-bonsai-the-seven-growth-secrets-of-the-world-s-most-successful-companies-hardcover","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}