{"product_id":"behind-the-ai-mask-protecting-your-business-from-deepfakes","title":"Behind the AI Mask: Protecting Your Business from Deepfakes","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eA practical, hands-on guide to navigating deepfake\ntechnology and reducing the risks it poses to your business\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eIn \u003ci\u003eBehind the AI Mask: Protecting Your Business From\nDeepfakes,\u003c\/i\u003e technologist and founder of viral platform, Myster Giraffe,\nCarl Bogan, explains the dangers, benefits, and potential of deepfake\ntechnology. He walks you through how to stay ahead of the risks that businesses\nface from maliciously deployed deepfake technology, showing you exactly how the\ntech has evolved and the practical steps you need to take to detect deepfakes\nin real time and catch scammers in the act.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eYou'll find practical strategies that will save your company\ntime and money and protect against long-lasting reputational harms. You'll also\ndiscover early detection strategies that stop incidents before they even begin.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eInside the book:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eThe\n     future of artificial intelligence and deepfake tech ― learn what's coming\n     next in AI innovation\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eTechniques\n     for embracing AI technology without running afoul of the pitfalls that\n     come along with it\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eStraightforward\n     and accurate explainers of what exactly deepfakes are, how they're used\n     (both legitimately and maliciously), and how they can harm your company\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp class=\"MsoNormal\"\u003eAn essential and timely resource for managers, executives,\nand business leaders, \u003ci\u003eBehind the AI Mask\u003c\/i\u003e is a must-read for\neveryone worried about the reputational and financial risks posed by deepfakes\nand those looking for tangible, practical ways to mitigate those risks.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eCARL BOGAN\u003c\/b\u003e pioneered viral deepfake technology\nas creator of Myster Giraffe, generating hundreds of millions of views across\nsocial media. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eWith over 20 years in visual effects for Disney, Paramount,\nApple, Google, and Sony, he brings a unique perspective to deepfake\ndefense―understanding how these illusions are crafted from the artist’s side,\nnot the IT department. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eHe has taught workshops internationally, including at Cisco,\nhelping organizations see deepfake threats through the eyes of the creators who\nbuild them.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":44799914016975,"sku":"9781394337279","price":42.46,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_ceba8cfd-c630-48c1-8a5c-b896fce0c10e.jpg?v=1777005181","url":"https:\/\/popular.com.sg\/products\/behind-the-ai-mask-protecting-your-business-from-deepfakes","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}