{"product_id":"blue-ocean-strategy-enhanced-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover","title":"Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant  (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eOVER 4 MILLION COPIES SOLD\u003cbr\u003e\n\u003ci\u003eWALL STREET JOURNAL\u003c\/i\u003e AND \u003ci\u003eBUSINESSWEEK\u003c\/i\u003e BESTSELLER\u003cbr\u003e\nRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eThe global phenomenon that has sold over 4 million\ncopies, is published in a record-breaking 49 languages, and is a bestseller\nacross 5 continents--now in its 20th anniversary, enhanced with a new preface,\nin-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling\nblue ocean cases across diverse industries that expand far beyond those in the\noriginal version.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn this perennial bestseller, W. Chan Kim and Renée\nMauborgne challenge everything you thought you knew about the requirements for\nstrategic success. Lasting success, they argue, comes not from battling\ncompetitors but from creating \"blue oceans\"--untapped market spaces\nripe for growth. With its systematic approach and a variety of tools any\norganization can use to create and capture blue oceans, \u003ci\u003eBlue Ocean\nStrategy\u003c\/i\u003e is a global phenomenon--published in a record-breaking\nforty-nine languages and a bestseller across five continents.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eNow marking its twentieth anniversary, \u003ci\u003eBlue Ocean\nStrategy\u003c\/i\u003e is enhanced with a new preface; timely, in-depth case studies\non NVIDIA and Taylor Swift; and a roster of bestselling blue ocean cases:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eA\n     new preface by the authors highlights \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e's\n     enduring impact and why the rise of AI only reinforces the importance of\n     this monumental work.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003e\"NVIDIA's Market-Creating\n     Blue Ocean Moves\" shows how the company created a series of blue\n     oceans across the semiconductor and AI industries and became one of the\n     most valuable companies in the world.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003e\"Taylor\n     Swift's Blue Ocean Strategic Moves\" analyzes the strategies Swift\n     used to stand out and succeed in the crowded red ocean of the music\n     industry while also establishing herself as a major force in the broader\n     entertainment industry.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eA\n     curated list of over fifty blue ocean cases across industries and\n     geographies points to more resources for creating and capturing blue\n     oceans.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is your indispensable guide\nto charting a bold new path into the future.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eW. Chan Kim\u003c\/b\u003e and \u003cb\u003eRenée Mauborgne\u003c\/b\u003e are\nprofessors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean\nStrategy Institute. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThey are the authors of the global bestseller \u003ci\u003eBlue\nOcean Strategy\u003c\/i\u003e, which is recognized as one of the most iconic and impactful\nstrategy books ever written, with over 4 million copies sold, publication in a\nrecord-breaking 49 languages, and bestseller status across 5 continents. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThey are also the authors of the \u003ci\u003eNew York Times\u003c\/i\u003e and\n#1 \u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller \u003ci\u003eBlue Ocean Shift\u003c\/i\u003e and\nthe \u003ci\u003eUSA Today\u003c\/i\u003e bestseller \u003ci\u003eBeyond Disruption\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn 2023, on its 100th anniversary, \u003ci\u003eHarvard Business\nReview\u003c\/i\u003e honored Kim and Mauborgne as two of its four most influential\nauthors for their contribution to management research and ideas. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn 2019 they were named the most influential management\nthinkers in the world by Thinkers50. They are the founders of the Blue Ocean\nGlobal Network.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":45796210671823,"sku":"9798892793087","price":56.14,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_be1ce6bc-43d7-4b36-b64f-8edfaed52737.jpg?v=1787541528","url":"https:\/\/popular.com.sg\/products\/blue-ocean-strategy-enhanced-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover","provider":"Popular Bookstore","version":"1.0","type":"link"}