{"product_id":"business-myth-series-myths-of-social-media-dispel-the-misconceptions-and-master-social-media-11-paperback","title":"Business Myth Series:Myths of Social Media: Dispel the Misconceptions and Master Social Media: 11 (Paperback)","description":"\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eEveryone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24\/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they?\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe use of social media as a business tool is dominated by falsehoods, fictions and fabrications.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Mediadebunks the most commonly held myths and shows you how to use social media effectively for work and at work.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eAbout the Business Myths series...\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe Business Myths series tackles the falsehoods that pervade the business world. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eFrom leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eEntertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout the Author\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eMichelle Carvill \u003c\/span\u003eis Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e Passionate about the digital future she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.\u003c\/div\u003e\n\u003cdiv\u003eShe also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eIan MacRae\u003c\/span\u003e is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eHe works with, and writes about, a wide range of topics relating to psychology and the workplace. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eHe developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMyths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business Mythsseries.\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PANSING DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":45011730399439,"sku":"9781398607781","price":23.44,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_ecd1ca96-5b62-4e22-b45b-4594ae5f5440.jpg?v=1777539475","url":"https:\/\/popular.com.sg\/products\/business-myth-series-myths-of-social-media-dispel-the-misconceptions-and-master-social-media-11-paperback","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}