{"product_id":"click-here-the-art-and-science-of-digital-marketing-and-advertising","title":"Click Here: The Art and Science of Digital Marketing and Advertising","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eThe ultimate guide to digital marketing and advertising\nfrom one of the most influential digital marketers in the world, Alex Schultz,\nChief Marketing Officer of Meta.\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\n“Alex is one of a small handful of people that I can say without his work, our\ncommunity would not have connected more than 2 billion people around the\nworld.” \u003cb\u003e—Mark Zuckerberg, CEO, Meta\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eGrowth is good. But how do you achieve growth for your business in the\ndigital age?\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\nNow, more than ever, there are a myriad of ways to achieve growth by marketing\nyour business, large or small, using the tools available on the internet. There\nare any number of different channels and platforms, and a vast array of tools\nand mechanisms to advertise to your potential customers. But how do you decide\nwhich is best for your product or service?\u003cbr\u003e\n\u003cbr\u003e\nThe answers are right here, thanks to Alex Schultz.\u003cbr\u003e\n\u003cbr\u003e\nAlex’s unparalleled expertise and experience is crystalized in this essential\nbible for digital marketing. He guides readers through the key principles for\nmaximizing the impact of your marketing budget, whether you are working for a\nglobal corporation or running your own start-up.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eFrom understanding channels, to testing creative, to measuring incremental\ngains, \u003ci\u003eClick Here\u003c\/i\u003e is the book you need to read if you want to\ngrow your business.\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\n“Few people understand marketing and growth better than Alex.” \u003cb\u003e—Daniel\nEk, CEO, Spotify\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAlex Schultz\u003c\/b\u003e is CMO \u0026amp; VP of Analytics at\nMeta overseeing global marketing \u0026amp; analytics. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHe started his digital marketing career by founding the\nworld’s largest paper airplane website, he then joined eBay in 2004, before\nmoving to Meta in 2007. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn 2019, \u003ci\u003eThe Financial Times\u003c\/i\u003e noted that “If\nyou joined Facebook at any time over the past decade, Alex Schultz probably had\nsomething to do with it.” \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eNamed one of the world’s most influential CMOs in 2024\nby \u003ci\u003eForbes\u003c\/i\u003e, Schultz is widely credited for helping grow Meta’s user\nbase to nearly 3.3 billion daily users globally. His work in the digital\nmarketing sphere has largely influenced the way companies achieve growth in the\ndigital age. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHe has advised numerous start-ups such as Airbnb and has\ntwice delivered the growth talk for Y Combinator’s start-up school series at\nStanford. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44800129171663,"sku":"9780316601085","price":34.88,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_743a4396-4998-459f-924d-4cee876c6c6f.jpg?v=1777005068","url":"https:\/\/popular.com.sg\/products\/click-here-the-art-and-science-of-digital-marketing-and-advertising","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}