{"product_id":"creative-selection-paperback","title":"Creative Selection (Paperback)","description":"\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e‘Kocienda reveals the real secret of Steve Jobs's leadership and Apple's magic’ – Kim Scott, bestselling author of Radical Candor\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eA Wall Street Journal bestseller.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eAn inside account of Apple's creative process during the golden years of Steve Jobs.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e'If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eKen Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.'\u003c\/div\u003e\u003cdiv\u003eAdam Grant, bestselling author of Originals\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eHundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eCreative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era, the Golden Age of Apple.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eKen Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad and the Safari web browser.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eKocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career.\u003c\/div\u003e\u003cdiv\u003e He introduces the essential elements of innovation, inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy, and uses these as a lens through which to understand productive work culture.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eAn insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout the Author \u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eKen Kocienda\u003c\/span\u003e was a software engineer and designer at Apple for over fifteen years. After graduating from Yale with a degree in history, he fixed motorcycles in Arizona, worked in the editorial library of a newspaper in New York, taught English in Japan, and made fine art photographs in all those places.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e Eventually, he discovered the internet, taught himself computer programming, and made his way through a succession of dot-com-era startups, before landing at Apple in 2001, where he worked on the software teams that created the Safari web browser, iPhone, iPad, and Apple Watch. Ken lives in San Jose, California with his wife.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PANSING DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":45011730464975,"sku":"9781529004731","price":28.95,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_a3c0a348-67e0-4fba-bbb6-76100953a0e0.jpg?v=1777539682","url":"https:\/\/popular.com.sg\/products\/creative-selection-paperback","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}