{"product_id":"edge-turning-adversity-into-advantage","title":"Edge: Turning Adversity into Advantage","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eLaura Huang, an award-winning Harvard Business School\nprofessor, shows that success is about gaining an edge: that elusive quality\nthat gives you an upper hand and attracts attention and support. Some people\nseem to naturally have it. Now, Huang teaches the rest of us how to create our\nown from the challenges and biases we think hold us back, and turning them to\nwork in our favor.\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\nHow do you find a competitive edge when the obstacles feel insurmountable? How\ndo you get people to take you seriously when they're predisposed not to, and\nperhaps have already written you off?\u003cbr\u003e\n\u003cbr\u003e\nLaura Huang has come up against that problem many times--and so has anyone\nwho's ever felt out of place or underestimated. Many of us sit back quietly,\nhoping that our hard work and effort will speak for itself. Or we try to force\nourselves into the mold of who we think is \"successful,\" stifling the\ncreativity and charm that makes us unique and memorable.\u003cbr\u003e\n\u003cbr\u003e\nIn \u003ci\u003eEdge\u003c\/i\u003e, Huang offers a different approach. She argues that success\nis rarely just about the quality of our ideas, credentials, and skills, or our\neffort. Instead, achieving success hinges on how well we shape others'\nperceptions--of our strengths, certainly, but also our flaws. It's about\ncreating our own edge by confronting the factors that seem like shortcomings\nand turning them into assets that make others take notice.\u003cbr\u003e\n\u003cbr\u003e\nHuang draws from her groundbreaking research on entrepreneurial intuition,\npersuasion, and implicit decision-making, to impart her profound findings and\nshare stories of previously-overlooked Olympians, assistants-turned-executives,\nand flailing companies that made momentous turnarounds. Through her\ndeeply-researched framework, Huang shows how we can turn weaknesses into\nstrengths and create an edge in any situation. She explains how an entrepreneur\nscored a massive investment despite initially being disparaged for his foreign\naccent, and how a first-time political candidate overcame voters' doubts about\nhis physical disabilities.\u003cbr\u003e\n\u003cbr\u003e\n\u003ci\u003eEdge \u003c\/i\u003eshows that success is about knowing who you are and using that\nknowledge unapologetically and strategically. This book will teach you how to\nfind your unique edge and keep it sharp.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eLaura Huang is an associate professor at Harvard Business\nSchool; previously, she was an assistant professor at the Wharton School,\nUniversity of Pennsylvania. Her research has been featured in the \u003ci\u003eFinancial\nTimes, The Wall Street Journal, USA Today, Forbes\u003c\/i\u003e, and \u003ci\u003eNature\u003c\/i\u003e.\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHer research has won awards including a 2016 Kauffman Foundation Fellowship;\nHuang was named one of the 40 Best Business School Professors Under the Age of\n40 by Poets \u0026amp; Quants. Her speaking and consulting clients include Google,\nUber, BlackRock, Keystone, Bionic, and the Level Playing Field Institute. This\nis her first book.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"BOOK DEPOT INC.","offers":[{"title":"Default Title","offer_id":44824761696463,"sku":"9780525540816","price":21.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_6311f09a-47dd-4c7d-833a-8ba1e6d27070.jpg?v=1770107134","url":"https:\/\/popular.com.sg\/products\/edge-turning-adversity-into-advantage","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}