{"product_id":"everybody-wins-what-games-teach-us-about-making-products-people-love-paperback","title":"Everybody Wins: What Games Teach Us About Making Products People Love (Paperback)","description":"\u003cp class=\"MsoNormal\"\u003eFrom the visionary force behind EA’s most beloved video\ngames, a must-read book on what the billion-dollar secrets of game design can\nteach us about building products better and making customers happier\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eVideo games are the biggest entertainment industry in the\nworld—for a reason. Games tap into human psychology and drives like nothing\nelse. So how can we recreate the satisfaction we feel playing games in\nday-to-day life? How can we harness that feeling to grow better businesses?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThese are the questions Bing Gordon has been trying to\nanswer over his 40 year career in tech. Affectionately known as the godfather\nof the video game world, his influence and canonized “Gamification Checklist”\nhave shaped the games and companies we engage with every day: EA Sports,\nFarmville, The Sims, Amazon Prime, Zynga, Spotify, Audible, Twitch, Duolingo,\nand Cameo, to name a few.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eNow, in Everybody Wins, Bing dives into each of the eight\ncore elements of his checklist, lessons extracted from a lifetime in games:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eWow Moments: Lead with unforgettable moments of exaltation\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eEverybody Wins: Engineer wins to be frequent, evident, and\nearned\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eInvest and Express: Create opportunities for self-expression\nand recognition\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eSession Economics: Make every session feel worth the time it\ntook\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eSocial Integration: Prioritize integrating social\nconnection, always\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eRetention Hacking: Build “forever franchises” that delight\nand grow\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eGame Loops: Design satisfying repetition\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eQuantify Everything: Measure achievements at the micro-level\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003ePacked with unforgettable stories of Bing’s mind-boggling\ncareer, Everybody Wins imparts hard-earned wisdom that any business and anyone\ncan implement for creating irresistible products and experiences. As all\nwell-designed games show, when these principles are applied, you’ll always feel\nlike you’re winning.\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":46479498412239,"sku":"9798217434961","price":40.95,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_60a09f63-e23e-44f6-bd8f-30dfbf53f0cc.webp?v=1794362815","url":"https:\/\/popular.com.sg\/products\/everybody-wins-what-games-teach-us-about-making-products-people-love-paperback","provider":"Popular Bookstore","version":"1.0","type":"link"}