{"product_id":"how-to-write-a-marketing-plan","title":"How to Write a Marketing Plan","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eA strong marketing plan can turn a great idea into\nlasting success.\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003e\u003ci\u003eHow to Write a Marketing Plan\u003c\/i\u003e\u003c\/b\u003e is your step-by-step guide to\ncreating a clear, effective and results-driven plan. Learn how to carry out a\nmarketing audit, set objectives, manage budgets and build campaigns that\ndeliver measurable impact. You'll also discover how to use digital tools, from\nemail and social media to mobile marketing and web analytics, to reach the\nright audience at the right time.\u003cbr\u003e\n\u003cbr\u003e\nWritten by leading marketing expert, \u003cb\u003eJohn Westwood,\u003c\/b\u003e this\nupdated edition is packed with practical exercises, templates and top tips to\nhelp you present and implement your plan with confidence. Complete with\nsummaries and a detailed sample plan, it's the essential guide for anyone who\nwants to boost their brand or business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eJohn Westwood\u003c\/b\u003e has held a wide variety of senior\nsales and marketing positions and is currently the sales and marketing director\nof a company in a major multinational group. He is the author of \u003cb\u003e\u003ci\u003eThe\nMarketing Plan\u003c\/i\u003e\u003c\/b\u003e, \u003cb\u003e\u003ci\u003e30 Minutes to Write a Marketing Plan\u003c\/i\u003e\u003c\/b\u003e, \u003cb\u003e\u003ci\u003eThe\nMarketing Plan Workbook\u003c\/i\u003e\u003c\/b\u003e and \u003cb\u003e\u003ci\u003eMarketing Your Business\u003c\/i\u003e\u003c\/b\u003e,\nall published by Kogan Page.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"PANSING DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44771051176143,"sku":"9781398619739","price":21.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_3a37022b-e742-4a58-9974-a433033b7097.jpg?v=1777000488","url":"https:\/\/popular.com.sg\/products\/how-to-write-a-marketing-plan","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}