{"product_id":"iphone-17-pro-max-256gb","title":"iPhone 17 Pro Max 256GB","description":"\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eAll out Pro.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eiPhone 17 Pro Max. Innovative design for ultimate performance. Brilliant 6.9-inch display,¹ aluminium unibody design, A19 Pro chip, all 48MP rear cameras and breakthrough battery life.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eKey feature bullets\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• UNIBODY DESIGN. FOR EXCEPTIONAL POWER — Heat-forged aluminium unibody design for an exceptionally powerful iPhone.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• DURABLE CERAMIC SHIELD. FRONT AND BACK. — Ceramic Shield protects the back of iPhone 17 Pro Max, making it 4x more resistant to cracks.² And the new Ceramic Shield 2 on the front has 3x better scratch resistance.³\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• ALL 48MP REAR CAMERAS — With all 48MP rear cameras and 8x optical-quality zoom. It’s the equivalent of 8 pro lenses in your pocket.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• 18MP CENTER STAGE FRONT CAMERA — Flexible ways to frame your shot. Smarter group selfies, Dual Capture video for simultaneous front and rear recording, and more.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• A19 PRO CHIP. VAPOUR-COOLED. LIGHTNING FAST — A19 Pro is an exceptionally powerful iPhone chip, delivering up to 40 per cent better sustained performance.⁴\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• BREAKTHROUGH BATTERY LIFE —The unibody design creates massive additional battery capacity, for up to 37 hours of video playback.⁴ Charge up to 50% in 20 minutes.⁵\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• SIRI AI. YOUR AI ASSISTANT — Siri AI is a more personal, more powerful AI assistant.⁶ Ask open-ended questions, brainstorm ideas on the go and more.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• VITAL SAFETY FEATURES — With Crash Detection, iPhone can detect a severe car crash and call for help if you can’t.⁷\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• STRONGER CONNECTIVITY. SUPER-FAST SPEEDS. — Stay connected at faster speeds with secure connections to Wi-Fi 7,⁸ 5G networks⁹ and Bluetooth 6, plus eSIM.¹⁰\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• eSIM. FLEXIBLE. SECURE. SEAMLESS — With eSIM, you enjoy greater flexibility, enhanced convenience, increased security and seamless connectivity, especially when travelling internationally.¹⁰\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• PRIVACY — A whole new level of privacy and security. Built in.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLegal\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e¹ The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 17e), 6.27 inches (iPhone 17, iPhone 17 Pro), 6.55 inches (iPhone Air) or 6.86 inches (iPhone 17 Pro Max) diagonally. Actual viewable area is less.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e² Compared with the glass back of previous-generation iPhone.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e³ Compared with previous-generation iPhone.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e⁴ All battery claims depend on the mobile network, location, signal strength, feature configuration, usage and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. Battery tests are conducted using specific iPhone units. See apple.com\/sg\/batteries and apple.com\/sg\/iphone\/compare for more information.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e⁵ Testing conducted by Apple in July 2025 using pre-production iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max units and software, USB-C Charge Cable with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351) and Apple MagSafe Chargers (1-metre Model A3502 and 2-metre Model A3503) with Apple 30W USB-C Power Adapter (Model A2164) or Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Fast-charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage and environmental factors; actual results will vary.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e⁶ Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in iOS 27 and requires an Apple Intelligence–enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, Intelligent Photo Editing Tools, Image Playground and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence Terms and Conditions. Learn more at apple.com\/sg\/apple-intelligence.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e⁷ iPhone 14 and later can detect a severe car crash and call for help. Requires a mobile network connection or Wi-Fi calling.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e⁸ Wi‑Fi 7 available in countries and regions where supported.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e⁹ Data plan required. 5G is available in selected markets and through selected carriers. Speeds vary based on site conditions and carrier. For details on 5G support, contact your carrier and see apple.com\/sg\/iphone\/cellular.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e¹⁰ Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. To learn more, visit apple.com\/sg\/esim.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTechnical specifications\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGo to apple.com\/sg\/iphone\/compare for a complete set.\u003c\/p\u003e","brand":"INGRAM MICRO ASIA PTE. 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