{"product_id":"it-just-works-rules-of-apple-paperback","title":"It Just Works: Rules Of Apple (Paperback)","description":"\u003cp class=\"MsoNormal\"\u003eWhat is the secret ingredient in every billion-dollar\nproduct, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it’s a\ndeep-seated obsession. In a world of increasing chaos, Apple has built the\nworld’s most valuable company on this single principle.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn \u003ci\u003eIt Just Works\u003c\/i\u003e, top-level Apple veteran Neil\nWest distils the company’s approach into a clear, actionable guide for leaders,\nentrepreneurs and anyone ready to make a bigger impact.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThis book will show you how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eUncover\n     problems that your customers don’t even know they have.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eHarness\n     psychology to make your products attractive.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eCraft\n     a compelling product vision and build a culture that supports it.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eCommunicate\n     with a clarity that cuts through the noise.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eMaster\n     simplicity to build products that customers crave.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003eDrawing from stories inside Apple - including Steve Jobs’\nvision for The Beatles on iTunes, the U2 album fiasco and the genesis of\nAirPods - West provides a concise, powerful manual for mastering the art of\nsimple, impactful business.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout The Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eNeil West \u003c\/b\u003espent ten years as Apple’s Head of Music in\nthe UK \u0026amp; Europe, helping grow iTunes into the world’s biggest music\nretailer. He then spent six years as Head of Apple Services for Southern\nEurope, managing the App Store, Apple Music, Apple TV+, Fitness+, Apple Books,\nand more—a billion-dollar business. It Just Works is his first book.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"PANSING DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":46100789461199,"sku":"9781035082018","price":34.95,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_1f067d04-b344-4b9c-ba0e-189d9e60e8f7.webp?v=1788838807","url":"https:\/\/popular.com.sg\/products\/it-just-works-rules-of-apple-paperback","provider":"Popular Bookstore","version":"1.0","type":"link"}