{"product_id":"make-it-snow-from-zero-to-billions","title":"Make It Snow: From Zero To Billions","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eFollow along on the journey of the founding, development,\nand breakaway success of a multi-billion-dollar tech company\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eFounding Snowflake CRO, Chris Degnan, and CMO, Denise\nPersson, have one of the longest executive sales and marketing relationships in\nhistory. They each built their teams from the ground up to help catapult\nSnowflake from a startup to one of the fastest-growing technology companies.\nAlong the way, they evolved, innovated and executed as a single entity to\ndeliver impact, while aligning with Snowflake's number one company value: put\ncustomers first. Learn how Chris and Denise united two historically divided teams\nin Corporate America to achieve long-lasting customer relationships and\nenduring company success.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eThis book covers Snowflake' sales and marketing evolution\nthrough three phases of the company: Startup, Build and Scale. Readers will\nlearn:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eHow\n     and when to jumpstart your sales and marketing teams.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eHow\n     to develop product market fit and your competitive strategy.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eWhy\n     business partners are critical to sales success.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eThe\n     importance of establishing a culture early, and how.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eWhy\n     demand gen should be marketing's northern star.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eWhat\n     success looks like when hiring, retaining and saying goodbye.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eBuilding\n     for a billion: restructuring sales, scaling a data-driven marketing team.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cbr\u003e\nThis book targets startup founders and executives, venture capital partners and\nthe boards of directors of early- and mid-stage technology startups. Sales and\nmarketing are often neglected in these companies, with focus squarely placed on\nengineering and product teams that determine sales and marketing functions.\nThere is a better way. Armed with the strategies and tactics contained in this\nbook, senior stakeholders of startup companies can jump-start and align their\nsales and marketing go-to-market strategy sooner and with more impact.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDENISE PERSSON\u003c\/b\u003e is a four-time chief marketing\nofficer and has been Snowflake’s CMO for nearly a decade. From the ground up,\nshe built a team of 700 who own the sales pipeline and create global brand\nawareness for Snowflake.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eCHRIS DEGNAN\u003c\/b\u003e was Snowflake’s first sales rep and\nspent more than 11 years as the company’s Chief Revenue Officer. He grew\nSnowflake’s annual revenue from zero to more than $3 billion, while expanding\nhis organization to thousands of employees that span dozens of countries.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":44799927419087,"sku":"9781394254200","price":42.46,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_8fa4354c-2e10-4420-ae25-060b85bf55b3.jpg?v=1777005205","url":"https:\/\/popular.com.sg\/products\/make-it-snow-from-zero-to-billions","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}