{"product_id":"marketing-7-0-a-guide-for-thinking-marketers-in-the-age-of-ai","title":"Marketing 7.0: A Guide for Thinking Marketers in the Age of AI","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eLevel up your marketing strategy by understanding how the\nhuman mind works in the age of artificial intelligence (AI)\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e explores mind-centric marketing, a\nnew approach that shifts the focus from AI-driven performance optimization to\nunderstanding how people think, connect, and buy. With the insights in this\nbook, readers will be prepared to engage a new breed of consumers: the\naugmented human.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eWritten by Philip Kotler, one of the world's leading\nauthorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan\nfrom the leading marketing consulting firm MCorp, this book discusses ideas\nsuch as:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eWhy\n     digitalization, AI, and immersive technology unlock the consumer mind\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eHow\n     performance marketing and AI obsessions kill authenticity\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eHow\n     to extract customer insights to design brand storytelling, value\n     propositions, selling approaches, and customer experiences\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eMarketing 7.0\u003c\/i\u003e earns a well-deserved spot on the\nbookshelves of executives, business leaders, and marketers alike as a guide to\nmarketing in the age of AI.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003ePHILIP KOTLER\u003c\/b\u003e is the S.C. Johnson \u0026amp; Son\nDistinguished Professor (Emeritus) of International Marketing at Northwestern\nUniversity's Kellogg School of Management. He is one of the world's leading\nauthorities on marketing whose writing has helped define the subject for the\npast forty years.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eHERMAWAN KARTAJAYA\u003c\/b\u003e is the founder and Chairman\nof MCorp, the leading marketing consulting firm in Southeast Asia. He is also\nthe founder of the World Marketing Council and one of the \"50 Gurus Who\nHave Shaped The Future of Marketing\" according to The Chartered Institute\nof Marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eIWAN SETIAWAN\u003c\/b\u003e is the Group COO of MCorp, as well\nas a co-author on several books with Philip Kotler, including \u003ci\u003eMarketing\n3.0\u003c\/i\u003e, \u003ci\u003eMarketing 4.0\u003c\/i\u003e, \u003ci\u003eMarketing 5.0\u003c\/i\u003e, and \u003ci\u003eMarketing\n6.0\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":44877662617807,"sku":"9781394329861","price":45.73,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_d1d82847-a64a-4504-8fb6-93dcce752bfe.jpg?v=1772433383","url":"https:\/\/popular.com.sg\/products\/marketing-7-0-a-guide-for-thinking-marketers-in-the-age-of-ai","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}