{"product_id":"monster-transformation-conquer-your-digital-fears-be-ai-ready-and-focus-on-what-matters-to-your-organization","title":"Monster Transformation: Conquer Your Digital Fears, Be AI Ready, and Focus on What Matters to Your Organization","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eA hands-on approach to preparing your company for\nAI-powered digital transformation\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eIn \u003ci\u003eMonster Transformation: Conquer Your Digital\nFears, Be AI Ready, and Focus on What Matters to Your Organization\u003c\/i\u003e, a team\nof veteran digital leaders delivers an expert framework to digital\ntransformation that focuses on the competencies your employees will need to\nhave―and develop―to enable your organization to function in a world defined by\ngenerative artificial intelligence. \u003ci\u003eMonster Transformation\u003c\/i\u003e blends\nactionable insights, real-world case studies, and immediately recognizable\norganizational behaviors that can either move forward or derail transformation\nin the age of AI.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eWhether you are leading, a part of, supporting or interested\nin organizational transformation, this book challenges conventional thought on\ndealing with transformation, provides insights on how and why barriers to\neffective change arise and pragmatic mechanisms to address challenges, diminish\nbarriers and leverage employees. You’ll also find:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eExamples\n     of transformation blockers and obstacles, as well as the steps you need to\n     take to eliminate and overcome them\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eReal-world\n     insights from interviews with transformation leaders across industries and\n     organizational layers\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003e10\n     incisive case studies from well-known brands including Ferrari, Instacart,\n     Patagonia, Brooks Running, and Calm, hands-on scenarios, chapter\n     exercises, and actionable takeaways you can apply immediately at your own\n     organization\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp class=\"MsoNormal\"\u003ePerfect for managers, executives, and other business\nleaders, \u003ci\u003eMonster Transformation \u003c\/i\u003eoffers a practical approach\nfor implementing the world’s newest, most exciting technologies in your\ncompany. With a foreword by Shellye Archambeau, bestselling author of \u003ci\u003eUnapologetically\nAmbitious\u003c\/i\u003e, \u003ci\u003eMonster Transformation\u003c\/i\u003e is a no-BS humanistic\ntake on how organizations can adapt and thrive in a chaotic and turbulent\nenvironment.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eARI LIGHTMAN\u003c\/b\u003e is an internationally recognized\nexpert in digital transformation and technology disruption and a Professor of\nDigital Media and Marketing at Carnegie Mellon University’s Heinz College of\nInformation Systems and Public Policy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eRAFEH MASOOD\u003c\/b\u003e is the Chief Growth and Digital\nOfficer at Royal Caribbean Group where he oversees digital, AI, data analytics,\ntravel commerce platforms, and brand awareness efforts across the company’s\nfamily of brands.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eGARY HIRSCH\u003c\/b\u003e is the book’s artist and\nillustrator. He is also a speaker, facilitator, and the co-founder of On Your\nFeet (oyf.com), a pioneer in the field of applied improvisation and an\nexperiential consultant for numerous Fortune 500 companies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":44800022511823,"sku":"9781394313709","price":53.36,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_8725dcd4-35c4-4cb3-bed7-0f42abe77a19.jpg?v=1777005197","url":"https:\/\/popular.com.sg\/products\/monster-transformation-conquer-your-digital-fears-be-ai-ready-and-focus-on-what-matters-to-your-organization","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}