{"product_id":"outrageous-startup-growth-uncovering-the-secrets-of-user-psychology-to-scale-your-success-hardcover","title":"Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e***NATIONAL BESTSELLER***\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cbr\u003e\nCreate and market products that people can’t ignore using proven strategies\nfrom behavioral science.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eAre you ready to take your startup to the next level?\nUnderstanding user psychology is the difference between startups that go\nviral―and those that go splat. \u003ci\u003eOutrageous Startup Growth\u003c\/i\u003e is\nyour playbook to adopt the mindset and strategies that drive explosive business\nsuccess. ​Packed with real-world lessons, psychological insights, and\nactionable frameworks, this book is a must-read for entrepreneurs, product\nmanagers, and anyone looking to grow their business sustainably. ​\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eColin Hodge, the co-founder of DOWN and creator of The\nOutrageous Growth Method, shares his hard-earned wisdom from scaling startups\nto over 100 million users, navigating high-stakes negotiations, and achieving\nsuccessful exits. Hodge dives deep into the entrepreneurial mindset, teaching\nyou how to embrace discomfort, build resilience, and learn from failures. With\nnearly two decades of experience in the tech industry spanning the globe, Hodge\ndistills the essence of startup success into two key areas: cultivating a\ngrowth mindset and engineering user psychology for business growth. This book\nis your blueprint for:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eHarnessing\n     behavioral science to optimize acquisition, retention, and user value\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eCreating\n     FOMO (Fear of Missing Out) to attract users and identify magic moments\n     that lead to customer loyalty\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eDesigning\n     experiences that nudge customer decisions toward success\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eUnveiling\n     your competitors’ hidden psychological tactics and applying them using\n     robust principles.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003eWhether it’s leveraging social proof, reducing friction, or\ncrafting authentic branding, \u003ci\u003eOutrageous Growth\u003c\/i\u003e equips you with\nthe tools to build a product that users love―and can’t stop talking about.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eCOLIN HODGE\u003c\/b\u003e is the Founder of the DOWN Dating\nApp (originally named Bang With Friends), a viral product that has grown to\nover 17 million users. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eAs Chief Growth Officer, he led data-driven growth\ninitiatives for 17Live, Asia’s top livestreaming app, and launched its U.S.\nplatform as its CEO. Globally, he’s scaled startups to over 100 million users. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":45279565807823,"sku":"9781394387335","price":44.64,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_b18778e8-302a-4e74-9aaa-7e9b4a130ada.jpg?v=1781832863","url":"https:\/\/popular.com.sg\/products\/outrageous-startup-growth-uncovering-the-secrets-of-user-psychology-to-scale-your-success-hardcover","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}