{"product_id":"price-of-being-fair","title":"Price Of Being Fair","description":"\u003cp class=\"MsoNormal\"\u003eSome praise it as a national treasure. Others tag it as the\npeople’s supermarket. Many simply call it “NTUC.” While NTUC FairPrice is a\nhousehold Singaporean brand, the story of its rise from just one store in 1973\nto over 500 today is little known. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eAs FairPrice Group celebrates its 50th anniversary in 2023,\nthis authorised book traces its riveting success from a worker-led experiment\nto a S$4 billion food enterprise with more than 500,000 customers every day.\nAlong the way, it has fought the biggest global and local challengers in the\nunforgiving retail market, from Carrefour to Cold Storage, from Sheng Siong to\nAmazon. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eBut unlike FairPrice’s rivals, it is not a company. It is a\ntrade union cooperative with a social mission to moderate the cost of living\nfor Singaporeans. Profits are not maximised for shareholders or owners, but for\nmembers and consumers. It continues to shoulder the burden of fighting\ninflation even as it forges growth. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eFor the first time, this homegrown Singaporean brand offers\nunprecedented access to its people and archives, revealing the crises FairPrice\nhas had to navigate, from the Avian flu outbreak of 2004 to the COVID-19\npandemic. These pages reveal the tensions and struggles as it balances profit\nwith purpose. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eThe Price of Being Fair \u003c\/i\u003etells the story of not\njust successes over half a century but also failures – from loss-making\noverseas ventures to aborted retail concepts. In the hands of the writers\nbehind the No. 1 bestseller \u003cspan style=\"color:black;mso-themecolor:text1\"\u003e\u003ca href=\"https:\/\/epigrambookshop.sg\/products\/the-last-fools-the-eight-immortals-of-lee-kuan-yew\" target=\"_blank\"\u003e\u003ci\u003e\u003cspan style=\"color:black;mso-themecolor:text1\"\u003eThe Last\nFools: The Eight Immortals of Lee Kuan Yew\u003c\/span\u003e\u003c\/i\u003e\u003c\/a\u003e\u003c\/span\u003e, this title\nprovides insights into business, management, politics, technology, and more\nthan a delicious dose of heritage and nostalgia.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"PANSING DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44865098744015,"sku":"9789811873355","price":30.28,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_5451fc35-8068-462d-a5a4-53b545f88948.webp?v=1771897984","url":"https:\/\/popular.com.sg\/products\/price-of-being-fair","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}