{"product_id":"start-with-why-15th-anniversary-edition","title":"Start With Why (15th Anniversary Edition)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\"A powerful and penetrating exploration of what\nseparates great companies and great leaders from the rest.\" -Polly\nLaBarre, coauthor of \u003ci\u003eMavericks at Work\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eWhy are some people and organizations more innovative, more\ninfluential, and more profitable than others? Why do some command greater\nloyalty?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn studying the leaders who've had the greatest influence in\nthe world, Simon Sinek discovered that they all think, act, and communicate in\nthe exact same way-and it's the complete opposite of what everyone else does.\nPeople like Martin Luther King Jr., Steve Jobs, and the Wright brothers might\nhave little in common, but they all started with why.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eDrawing on a wide range of real-life stories, Sinek weaves\ntogether a clear vision of what it truly takes to lead and inspire.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eAbout the Author\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eSimon Sinek\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eSimon Sinek is an optimist. He teaches leaders and\norganizations how to inspire people. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eFrom members of Congress to foreign ambassadors, from small\nbusinesses to corporations like Microsoft and 3M, from Hollywood to the\nPentagon, he has presented his ideas about the power of why. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHe has written two books, Leaders Eat Last and Start With\nWhy and is quoted frequently by national publications. Sinek also regularly\nshares 140 characters of inspiration on Twitter (@simonsinek).\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44770751709391,"sku":"9781405977593","price":27.8,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_c6eae89f-e417-4642-b4d4-78ceb07153f5.jpg?v=1777000393","url":"https:\/\/popular.com.sg\/products\/start-with-why-15th-anniversary-edition","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}