{"product_id":"sun-zi-bingfa-strategic-applications-to-business-and-marketing-practices-paperback","title":"Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices (Paperback)","description":"\u003cp style=\"text-align: justify; \"\u003eSun Zi Bingfa: Strategic Applications to Business and Marketing Practices is an expanded edition of the bestseller Sun Tzu: War and Management.\u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003e Authentic yet easy-to-read, this insightful book applies a corporate strategy analysis framework on the ancient Chinese military treatise. It provides real-life examples to illustrate the application of the concepts.\u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003e\"The detail descriptions of \"The 13 different battlegrounds\" reflect the various situations that business face today. \u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003eThey highlight the importance of understanding the current battleground (business challenges) and choosing the right strategy to conquer the terrain (business environment) in order to ensure complete victory. \u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003eThis compendium of strategies is a must-read for business leaders who are charting out their business strategies and weathering through tough business challenges.\"\u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003e\u003cspan style=\"font-weight: bold;\"\u003eTan Tong Hai - Chief Executive Officer, Starhub Ltd, Singapore\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003e\"This masterful book is replete with examples from the corporate world and provides a comprehensive guide on how to select the best markets, engage business competitors and deploy resources to win. Every leader who wants to expand his or her strategic IQ must own this book!\"\u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003e\u003cspan style=\"font-weight: bold;\"\u003eNoah Lim, PhD - John P. Morgridge Professor of Business, University of Wisconsin-Madison, USA\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout the author\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003e\u003cspan style=\"font-weight: bold;\"\u003eWee Chou Hou (C.H Wee)\u003c\/span\u003e is Professor of Strategy and Marketing at the Nanyang Business School, Nanyang Technological University (NTU), and Senior Fellow and Founder of the Institute on Asian Consumer Insight (ACI). \u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003eHe is currently the Head of the Division of Marketing and International Business at NTU. \u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003eA former Merit, Colombo Plan and Commonwealth scholar, Professor Wee has published over 330 articles and publications in various international, regional and local journals and proceedings. \u003c\/p\u003e\u003cp style=\"text-align: justify; \"\u003eHe is a world-renowned conference speaker, and has consulted and conducted executive training for over 300 organisations in more than 30 economies including fortune 500 companies and some of the largest companies in Asia and Europe.\u003c\/p\u003e\u003cdiv style=\"text-align: justify;\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"PEARSON EDUCATION SOUTH ASIA","offers":[{"title":"Default Title","offer_id":45008545579215,"sku":"9789813130951","price":39.24,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_d34483a7-0812-44eb-bd01-2b36d913dcdd.jpg?v=1777346425","url":"https:\/\/popular.com.sg\/products\/sun-zi-bingfa-strategic-applications-to-business-and-marketing-practices-paperback","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}