{"product_id":"tastes-like-money-rumchata-and-the-maki","title":"Tastes Like Money: Rumchata And The Maki (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAn extraordinary tale that starts with a home kitchen\nrecipe and ends with the multi-million-dollar sale of a world-famous liquor\ncompany – and everything in between\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn \u003ci\u003eTastes Like Money\u003c\/i\u003e, veteran liquor industry\nleader and founder of RumChata – the clever kitchen experiment that became a\nglobal phenomena – Tom Maas, delivers a first-hand story that exposes the\nbehind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous\nproduct.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThe book begins with the day Maas was unceremoniously and\nunexpectedly dismissed from his role as Vice President of Marketing and Sales\nat Jim Beam at age 49. From there, the author details the ups and downs of what\nwould turn out to be his true calling: the creation of a drink called\nRumChata. \u003ci\u003eTastes Like Money\u003c\/i\u003e draws generalizable lessons from\nMaas’ wild ride: about passionate selling, brand protection, and the critical\nimportance of never compromising on quality or cutting corners just to make a\nquick buck.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn the book, you’ll also find:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eSpecific\n     strategies for building distributor relationships without the benefit of a\n     huge corporate war chest\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eHow\n     to compete against industry titans when you’ve got a target on your back\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eA\n     detailed, unvarnished memoir of from-scratch ingenuity from an\n     entrepreneur who pulled out all the stops in the pursuit of his dream\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003ePerfect for aspiring entrepreneurs seeking inspiration and\nguidance as they navigate their own business journeys, \u003ci\u003eTastes Like\nMoney\u003c\/i\u003e is a gripping and instructive story about ambition, resilience –\nand a little bit of luck. It’s a must-read for everyone interested in how a\nglobal brand got built from scratch and what it took to make it happen.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eTom Maas's\u003c\/b\u003e career in the distilled spirits industry\ndates back to when he was a young man traveling with his father, a\nworld-renowned distilling engineer, who built and worked on distilleries in\neight different countries around the world. It was as an 11-year-old that Maas\nhelped make his first batch of whiskey while visiting one of the distilleries\nhis father was constructing in Canada. That moment sparked in him a longing to\nwork in the magical business of distilled spirits.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eWith close to 50 years in the industry, Maas developed his\nbrand formulation and sales management expertise while working on three of the\ntop selling whiskey brands in the world: Jack Daniel's, Canadian Club, and Jim\nBeam.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eFollowing an abrupt firing from his last corporate role at\nJim Beam, Maas used a lifetime of learning to create one of the top liqueurs in\nthe world, the award winning RumChata. Since its introduction to the market in\n2009, RumChata has seen unprecedented consumer acceptance and accolades that\nhave led to retail sales of over two and a half billion dollars, an incredible\nachievement from a small startup. In 2021, the brand was sold to the E\u0026amp;J\nGallo Winery.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eMaas is a 1978 graduate of the University of Wisconsin\nSchool of Business, and in 1980, while working for the Jack Daniel Distillery,\nhe received his MBA from DePaul University. He is the chairman of Dancing Goat,\na craft distillery in Cambridge, Wisconsin, that was created with his youngest\nson, Nick, to honor his father’s legacy of distilling. He currently resides in\nIllinois, with his wife and business partner, Susan.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":45068308381903,"sku":"9781394397150","price":42.46,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_a642acb2-1455-453f-b1f2-60ec43f39e99.webp?v=1779088109","url":"https:\/\/popular.com.sg\/products\/tastes-like-money-rumchata-and-the-maki","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}