{"product_id":"the-business-book-big-ideas-simply-explained-hardcover","title":"The Business Book: Big Ideas Simply Explained (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eHow can you create a successful brand? What makes a great\nentrepreneur? And why do some firms fail while others prosper?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cbr\u003e\nPart of DK’s indispensable Big Ideas series, this fully revised and updated new\nedition of The Business Book answers these questions and many more. The perfect\nintroduction to the subject, it explores and explains everything from\ncompetition-based theory and critical-path analysis to market-mapping and the\nMABA matrix through a combination of easy-to-follow explanations, innovative\ngraphics, and intriguing quotes.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eThis fascinating new edition features:\u003c\/b\u003e\u003cbr\u003e\n\u003c!--[if !supportLineBreakNewLine]--\u003e\u003cbr\u003e\n\u003c!--[endif]--\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eMore\n     than 90 of the most important ideas, events, and milestones in the field\n     of business, business strategy, and management – from benchmarking and\n     “Big Data” to Kaizen and cash flow\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eSimple\n     explanations, bold infographics and step-by-step diagrams that untangle\n     knotty concepts, and witty illustrations\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eKey\n     quotes from major figures from business history – from Andrew Carnegie to\n     Warren Buffet\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eEight\n     pages of brand-new content, including entries on bond markets, the Minsky\n     Moment, the “gig” economy, black swans, and AI\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cbr\u003e\nThe perfect guide for anyone who is new to the world of business or management,\nor is simply looking to broaden their knowledge, The Business Book is an\naccessible and comprehensive introduction to an essential and engrossing\nsubject.\u003cbr\u003e\n\u003cbr\u003e\n\u003cb\u003eThe Big Ideas series\u003c\/b\u003e\u003cbr\u003e\n\u003cbr\u003e\nWith more than 13 million copies sold across 130 countries and in 39 languages,\nDK’s award-winning Big Ideas series explores and explains a broad range of\nessential subjects with its innovative graphic and quote-led approach. The\nprevious edition of The Business Book has sold more than 750,000 copies\nworldwide. Other titles in the series include The Economics Book, The Politics\nBook and The Maths Book.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"TIMES DISTRIBUTION PTE LTD","offers":[{"title":"Default Title","offer_id":44875609800911,"sku":"9780241696071","price":42.51,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_774235db-088c-4a67-b53e-0d1c65213722.jpg?v=1772175445","url":"https:\/\/popular.com.sg\/products\/the-business-book-big-ideas-simply-explained-hardcover","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}