{"product_id":"the-four-steps-to-the-epiphany-successful-strategies-for-products-that-win-paperback","title":"The Four Steps to the Epiphany: Successful Strategies for Products that Win (Paperback)","description":"\u003cp\u003eThe bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.The Four Steps to the Epiphany launched the Lean Startup approach to new ventures.\u003c\/p\u003e\u003cp\u003e It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.\u003c\/p\u003e\u003cp\u003eThe book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.\u003c\/p\u003e\u003cp\u003eRather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.\u003c\/p\u003e\u003cp\u003eIf your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.\u003c\/p\u003e\u003cp\u003eEssential reading for anyone starting something new.The Four Steps to the Epiphany was originally published by K\u0026amp;S Ranch Publishing Inc. and is now available from Wiley.\u003c\/p\u003e\u003cp\u003e The cover, design, and content are the same as the prior release and should not be considered a new or updated product.\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eA retired eight-time\nserial entrepreneur-turned-educator and author, \u003cb\u003eSteve Blank\u003c\/b\u003e has changed\nhow startups are built and how entrepreneurship is taught. \u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHis 2012 Startup\nOwner's Manual is driving startups of all steps to achieve success.\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eSteve's Lean\u003c\/b\u003e LaunchPad class at Stanford, Berkeley, and\nColumbia has redefined how entrepreneurship is taught; and his Innovation Corps\nclass for the National Science Foundation forever changed how the U.S.\ncommercializes science. \u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHis articles regularly appear in The Wall Street\nJournal, Forbes, Fortune, The Atlantic, and Huffington Post.\u003cspan lang=\"EN-SG\"\u003e\u003cp\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":45008543383759,"sku":"9781119690351","price":64.26,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_c573a9dd-a19c-45b8-8442-5bd4eb0e131f.jpg?v=1777346226","url":"https:\/\/popular.com.sg\/products\/the-four-steps-to-the-epiphany-successful-strategies-for-products-that-win-paperback","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}