{"product_id":"the-future-of-competitive-advantage-a-business-plan-to-save-your-customers-your-company-and-democracy","title":"The Future of Competitive Advantage: A Business Plan to Save Your Customers, Your Company, and Democracy","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAn original discussion of how to find exciting\ncompetitive opportunities by reexamining how you do business\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eFor decades, business leaders have chased advantage through\nefficiency, innovation, and scale. But a deeper truth has emerged: no company\ncan thrive in a society that is failing. After World War II, Western\ndemocracies invested boldly in trust, fair capitalism, and education―three\nengines that unleashed prosperity across the free world.  Today, those\nengines are seizing. Trust in institutions has collapsed. Economic fairness is\neroding. Education―the foundation of innovation and progress―has become\nunaffordable and unequal. As democracy falters, the very marketplace that\nbusiness depends on is destabilizing. The era of societal bankruptcy has\narrived.\u003cbr\u003e\n\u003cbr\u003e\nYet within this crisis lies extraordinary opportunity. In \u003ci\u003eThe Future of\nCompetitive Advantage\u003c\/i\u003e, bestselling author and business futurist Doug\nStephens lays out an inspiring new blueprint for succeeding in an age of\nuncertainty. He reveals how radical trust, fairness in action, and collective\nintelligence are not soft ideals but \u003ci\u003ehard strategies\u003c\/i\u003e―the next\ngeneration of business superpowers. Stephens argues that by defending\ndemocracy, companies will secure their customers, empower their people, and\nstrengthen their brands―creating a future where doing good is not a trade-off,\nbut the ultimate competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eA\n     New Lens on Prosperity \u003c\/b\u003e― Discover the powerful historical\n     connection between trusted democracy, fair capitalism, and universal\n     education―and how these forces once ignited the greatest era of shared\n     prosperity in history.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eThe\n     Warning Signs \u003c\/b\u003e― Uncover the economic, social, and political\n     currents now eroding these foundations―and the hidden risks they pose to\n     every business sector.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eThe\n     Strategic Opportunity \u003c\/b\u003e― Learn why today’s leaders who actively\n     defend democracy will unlock the next great wave of competitive advantage.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eThe\n     Blueprint for Action \u003c\/b\u003e― Follow a clear, step-by-step business plan\n     for strengthening democracy while amplifying investor confidence, employee\n     commitment, customer loyalty, and brand integrity.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003e\u003cbr\u003e\n\u003ci\u003eThe Future of Competitive Advantage\u003c\/i\u003e is more than a book – it’s a\nbusiness plan to save your customers, your company the democracy your business\ndepends on.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDOUG STEPHENS\u003c\/b\u003e is the Founder of Retail Prophet,\na global consultancy, and one of the world’s leading retail and consumer\nfuturists. A nationally syndicated retail columnist for CBC Radio and a top\nglobal retail influencer, Stephens has spent over 20 years in retail holding\nsenior international leadership roles. He is the author of three\ninternationally bestselling books translated into four languages and prescribed\nin respected global business schools. His strategic insights have influenced\nFortune 500 brands including IKEA, Nike, Coca-Cola, Louis Vuitton, and L’Oréal.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":45796226531535,"sku":"9781394364978","price":45.73,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_0c4c95d1-7b42-4ba1-b054-e9894317ad3e.webp?v=1787542126","url":"https:\/\/popular.com.sg\/products\/the-future-of-competitive-advantage-a-business-plan-to-save-your-customers-your-company-and-democracy","provider":"Popular Bookstore","version":"1.0","type":"link"}