{"product_id":"the-linkedin-playbook-for-employees-how-to-build-your-professional-brand-without-losing-your-job","title":"The LinkedIn Playbook for Employees: How to Build Your Professional Brand Without Losing Your Job","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eBuild a powerful LinkedIn presence that opens doors to\ncareer opportunities\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn today's competitive job market, talented professionals\nrisk career invisibility when they lack a strong LinkedIn presence. \u003ci\u003eThe\nLinkedIn Playbook for Employees: How to Build Your Professional Brand Without\nLosing Your Job\u003c\/i\u003e shows you how to build authentic professional\ninfluence while working as a full-time employee. Written by James Cheo, Chief\nInvestment Officer at a global bank and LinkedIn Top Voice who grew his\nfollowing to over 80,000 while maintaining his day job, this book delivers\nproven strategies for transforming your LinkedIn profile from digital résumé to\ncareer catalyst.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eThe LinkedIn Playbook for Employees\u003c\/i\u003e guides you\nthrough every aspect of building a sustainable LinkedIn presence, from\noptimizing your profile and defining your value proposition to crafting\ncompelling content that resonates with your target audience. You’ll discover\nhow to develop 3-5 content pillars that give your voice structure, master\nstorytelling techniques that make your expertise memorable, and leverage the\npsychology of attention to ensure your posts get noticed. The book reveals\ntechnical best practices including optimal posting times, format strategies\nthat drive exceptional engagement, and how to use LinkedIn’s features to\ndramatically amplify your reach.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eYou'll also discover:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eHow\n     to transform your profile into a reputation engine that converts visitors\n     into meaningful connections and generates substantially more career\n     opportunities\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eContent\n     strategies built on proven psychological principles that significantly\n     increase post retention and generate far greater visibility than passive\n     engagement alone\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eTrust-building\n     frameworks that establish you as more credible than corporate messaging\n     and position you for internal recognition and advancement\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eMeasurement\n     and analytics approaches that translate visibility into tangible outcomes\n     including promotions, collaborations, speaking engagements, and strategic\n     career moves\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eEthical\n     boundaries and sustainability practices that prevent burnout while\n     building long-term professional influence through consistency rather than\n     viral moments\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003ePerfect for professionals, job seekers, entrepreneurs,\ncareer changers, university students, and business leaders, \u003ci\u003eThe\nLinkedIn Playbook for Employees\u003c\/i\u003e provides a comprehensive roadmap for\nbuilding a professional brand that differentiates you in your industry, adds\ngenuine value to your network, and creates sustainable career opportunities.\nWritten from the perspective of an employee rather than an influencer, this\npractical guide shows you how to amplify your voice without losing your\nauthenticity or jeopardizing your position.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eJAMES CHEO,\u003c\/b\u003e is the Chief Investment Officer of a\nglobal bank and one of Asia’s most recognised voices on professional branding,\ncareer development and investments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eWith more than two decades of experience in finance, Mr.\nCheo brings a rare combination of frontline market expertise and a deep passion\nfor helping professionals navigate their careers with clarity and confidence.\nHe advises on how individuals can build credibility, expand their influence,\nand future-proof their professional identity in a rapidly changing world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eMr. Cheo is one of Singapore’s most prominent LinkedIn\nthought leaders, ranked among the Top 3 Most Influential LinkedIn Voices in\nSingapore and the Top 30 Global Voices in Financial Markets, with his content\nreaching over 11 million views annually.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHe is a sought-after speaker at universities where he\nregularly engages students on topics ranging from strategic networking to\nowning a professional niche. He is also faculty at the Wealth Management\nInstitute of Singapore.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHe holds a First Class Honours degree in Finance from\nNanyang Technological University and the CFA, CAIA, and FRM designations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":45796232986831,"sku":"9781394362400","price":34.83,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_c37243eb-ec66-440b-93cf-e1aa4dc6b5c0.jpg?v=1787542195","url":"https:\/\/popular.com.sg\/products\/the-linkedin-playbook-for-employees-how-to-build-your-professional-brand-without-losing-your-job","provider":"Popular Bookstore","version":"1.0","type":"link"}