{"product_id":"the-new-rules-of-ai-search-seo-for-visibility-in-chatgpt-google-gemini-and-generative-search-hardcover","title":"The New Rules of AI Search: SEO for visibility in ChatGPT, Google Gemini and Generative Search (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eOptimize your brand visibility for AI-powered search\nengines and large language models\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eIn \u003ci\u003eThe New Rules of AI Search: SEO for visibility in\nChatGPT, Google Gemini and Generative Search\u003c\/i\u003e, Crystal Carter delivers a\npractical guide to optimizing brand visibility across AI-powered platforms. As\nlarge language models transform how consumers discover products and services,\ntraditional SEO strategies require fundamental updates to remain effective in\nthis new search paradigm.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eThe New Rules of AI Search \u003c\/i\u003eexplores the technical and\nstrategic dimensions of generative engine optimization. Crystal Carter examines\nhow AI search platforms aggregate and present information differently than\ntraditional search engines, providing actionable frameworks for ensuring your\nbrand appears prominently when users query ChatGPT, Google Gemini, and similar\nplatforms for recommendations and information.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eReaders will also discover:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eSpecific\n     techniques for structuring content that AI systems can easily understand,\n     cite, and recommend to users seeking information\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eStrategies\n     for building brand authority signals that large language models recognize\n     and prioritize in their generated responses\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eMethods\n     for monitoring and measuring your brand's visibility across multiple AI\n     search platforms and generative interfaces\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003ePractical\n     approaches for adapting existing SEO infrastructure to meet the unique\n     requirements of AI-powered discovery channels\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eFrameworks\n     for anticipating future developments in generative search and positioning\n     your brand ahead of algorithmic changes\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp class=\"MsoNormal\"\u003eEssential for digital marketers, SEO professionals, brand\nmanagers, and business owners seeking to maintain competitive visibility, this\nguide provides the strategic foundation for succeeding as AI fundamentally\ntransforms how consumers search for and discover information online.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eCRYSTAL CARTER\u003c\/b\u003e is a globally recognized authority in\nSEO and generative engine optimization, and the Head of AI Search \u0026amp; SEO\nCommunications at Wix, where she oversees search and AI visibility strategy\nacross a platform serving more than 300 million users worldwide. \u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eWith over 20\nyears of experience in SEO, digital marketing, and Large Language Model\noptimization, she has worked with major brands including Disney, McDonald’s,\nTripadvisor, and Tomy. A frequent international speaker and contributor to\nGoogle Search Central, Moz, Semrush, and SMX, Carter is a leading voice on how\nbrands adapt to AI-driven search.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":46245364039887,"sku":"9781394399697","price":41.37,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_2a18347a-b36d-4a22-8ffe-c14b0cba47d3.jpg?v=1791163266","url":"https:\/\/popular.com.sg\/products\/the-new-rules-of-ai-search-seo-for-visibility-in-chatgpt-google-gemini-and-generative-search-hardcover","provider":"Popular Bookstore","version":"1.0","type":"link"}