{"product_id":"the-persuasion-code-how-neuromarketing-can-help-you-persuade-anyone-anywhere-anytime-hardcover","title":"The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eThe Persuasion\nCode\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eCapture, convince,\nand close―scientifically\u003cbr\u003e\n\u003c\/b\u003e\u003cbr\u003e\nMost of your attempts to persuade are doomed to fail because the brains of your\naudience automatically reject messages that disrupt their attention. \u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThis book\nmakes the complex science of persuasion simple. Learn to develop better\nmarketing and sales messages based on a scientific model; NeuroMap™.\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e Regardless of your level of expertise in marketing, neuromarketing,\nneuroscience or psychology:\u003ci\u003e The Persuasion Code:\nHow Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime\u003c\/i\u003e will\nmake your personal and business lives more successful by unveiling a credible\nand practical approach towards creating a breakthrough persuasion strategy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cp class=\"MsoNormal\"\u003eThis book will satisfy\nyour interest in neuromarketing, scientific persuasion, sales, advertising\neffectiveness, website conversion, marketing strategy and sales presentations.\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\nIt’ll teach you the value of the award-winning persuasion model NeuroMapTM : the\nonly model based on the science of how your customers use their brain to make\nany decision including a buying decision. \u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eYou will appreciate why this\nscientific approach has helped hundreds of companies and thousands of\nexecutives achieve remarkable results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eWritten by the founders of SalesBrain who\n     pioneered the field of neuromarketing\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eSalesBrain has trained more than 100,000\n     executives worldwide including over 15,000 CEO\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eIncludes guidance for creating your own\n     neuromarketing plan\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eAdvance your business or career by\n     creating persuasive messages based on the working principle of the brain.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout the Author\u003cp\u003e\u003c\/p\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-weight: bold;\"\u003eCHRISTOPHE MORIN\u003c\/span\u003e, PHD,\nis an expert on the effect of advertising on the brain. \u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eHe is an adjunct\nfaculty member of Fielding Graduate University, where he teaches courses in\nMedia Neuroscience.\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e He is the recipient of multiple speaking and research\nawards.\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e He co-founded SalesBrain in 2002.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-weight: bold;\"\u003ePATRICK RENVOISE\u003c\/span\u003e, an\nexpert in complex sales, teaches new messaging strategies based on brain\nscience. \u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eBy using the latest discoveries in cognitive biases, he has helped\nhundreds of companies and thousands of professionals close complex deals worth\nbillions of dollars. \u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003ePatrick co-founded SalesBrain and has received numerous\nmarketing and speaking awards.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3 style=\"padding: 0px; margin: 0px; padding-block-end: 0.25rem; text-rendering: optimizelegibility; line-height: 24px;\"\u003e\u003c\/h3\u003e\u003cp class=\"MsoNormal\" style=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n\u003c\/ul\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":45009257922767,"sku":"9781119440703","price":41.37,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_bec187ff-1504-46e2-9bed-ab534aea6a93.jpg?v=1777349700","url":"https:\/\/popular.com.sg\/products\/the-persuasion-code-how-neuromarketing-can-help-you-persuade-anyone-anywhere-anytime-hardcover","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}