{"product_id":"valuable-and-visible-redefining-personal-branding-by-leading-with-impact-over-image-hardcover","title":"Valuable and Visible: Redefining Personal Branding by Leading with Impact Over Image  (Hardcover)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eYou’re tired. You’ve done everything right―and everyone\nelse keeps getting chosen but you.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIf you feel overlooked and don’t know where to begin, \u003cb\u003e\u003ci\u003eValuable\n\u0026amp; Visible\u003c\/i\u003e\u003c\/b\u003e gives you a clear, simple way to change that.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eVanessa Errecarte, award-winning UC Davis MBA instructor and\ncreator of one of the nation’s first MBA-level personal branding courses,\nteaches a different approach: A service-first personal brand, where your ideas\nmake you memorable, your clarity builds credibility, and your ideas get you\nnoticed and chosen before you ever have to chase them.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThis is where most advice gets it wrong: The real problem\nisn’t a lack of talent or ability, it’s that you aren’t memorable yet.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eIn today’s AI-driven, digital world, where everything sounds\npolished and the same, distinction is what drives memorability. No algorithm\nhacking. No performance. No self-promotion required.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eEveryone says personal branding is about you. Everyone is\nwrong.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThe best brands don’t talk about themselves.\u003cbr\u003e\nThey help people think more clearly.\u003cbr\u003e\nThey simplify problems.\u003cbr\u003e\nThey share what they know.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003ci\u003eValuable \u0026amp; Visible\u003c\/i\u003e\u003c\/b\u003ehelps you do the same.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eInside, you’ll learn how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul style=\"margin-top:0cm\" type=\"disc\"\u003e\n \u003cli class=\"MsoNormal\"\u003eTurn\n     your expertise into ideas people remember and repeat.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eShare\n     your thinking in a way that builds trust and credibility.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eCreate\n     visibility by helping others, not performing for them.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eBecome\n     known for a clear point of view that opens real doors.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n \u003cli class=\"MsoNormal\"\u003eCreate\n     a pull effect to gain opportunities, clients, business and organizational\n     growth, and more.\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eThis is a redefined personal branding method―one built on\ncontribution, clarity, and original insight. Because when people trust you,\nthey remember you, and when they remember you, they choose you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eVANESSA ERRECARTE, MA, MBA,\u003c\/b\u003e is an award-winning\nlecturer and marketing consultant who created and teaches one of the nation’s\nonly for-credit MBA courses in personal branding at the UC Davis Graduate\nSchool of Management. She also teaches an array of other popular marketing courses\nand has been twice named Teacher of the Year. A Poets \u0026amp; Quants “Best \u0026amp;\nBrightest” MBA honoree recognized her as a “favorite professor,” and she\nconsiders it one of her life’s greatest honors to be trusted by students as\nthey chase their dreams.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003eFor more than two decades, Vanessa has helped thousands of\norganizations and professionals clarify their value, stand out, and create\nmeaningful impact. She is the founder of Marketing Simplified, a widely\nrecognized consulting and training agency honored as Business of the Year, a\nfrequent speaker at major industry events, and a contributor whose insights\nhave appeared in the \u003ci\u003eFinancial Times\u003c\/i\u003e. Dedicated to service, she\nlends her expertise to multiple boards and philanthropic efforts. Outside of\nwork, she’s happiest soaking up time with her family and friends…and earning\nthe carbs she loves with her workout shoes.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"JOHN WILEY \u0026 SONS SINGAPORE","offers":[{"title":"Default Title","offer_id":45280909492431,"sku":"9781394395002","price":45.73,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/5662\/3823\/files\/download_1be112dd-e81b-46a6-8048-d454d874ba2c.jpg?v=1782090637","url":"https:\/\/popular.com.sg\/products\/valuable-and-visible-redefining-personal-branding-by-leading-with-impact-over-image-hardcover","provider":"Popular Book Company Pte Ltd","version":"1.0","type":"link"}