Increase your marketing output with artificial intelligence The explosion of artificial intelligence tools that create text, images, audio, video, websites, and plans promises to revolutionize all industries. This book captures the insight of a marketing executive who's guided marketing transformation at some of the world's largest companies on how AI will change marketing. The straightforward guidance offered inside helps experienced and new marketers, as well as those who include 'marketing' as one of their many job tasks, tackle using AI to create plans, content, creative assets, and localized campaigns as well as manage SEO and customer personalization. Inside... Peeking under the AI hood Using AI to identify customers Creating content with AI Adapting outreach campaigns Personalizing the customer experience Retooling organizations for AI