A guide to the 10 power moves that have built Taylor Swift's
superstardom and empire, from a former Strategist at Harvard Business School's
Institute for Strategy
Taylor Swift's genius is not limitedto her singing and songcraft: as the
founder of her own multi-billion dollar enterpriseshe has higher returns than
99.9% ofhedge funds, and has built a stronger global corporation than almost
every other American conglomerate CEO. She is the only that the US Federal
Reserve person and European Bank track with precision. She has a larger impact
on the economy than most economists that have ever lived, and has done more for
US antitrust law than any sitting member of Congress. There is a lot to learn
from Taylor Swift.
Global investment fund manager and former head of Strategy at HBS (and Swiftie!
Sinead O'Sullivan taps into the samegenius that sells out stadiums and shuts
down the internet to give Taylor—the CEO, the strategist—the respect she
deserves.
- Build a World (Not a Product) : how to create value that is greater than the
sum of its parts (or, how Taylor created the fan-centered Swiftverse that
fosters community, belonging, and off-charts engagement)
- Be Anti-Fragile : how to embrace volatility, build resilience, and thrive in
uncertainty--when your competitors can't (or, how Taylor gamed the chaos of
Covid shutdown to own the airwaves)
- Don't Just Play the Game, Change It : how to rewrite the rules on your own
terms when your chips are down (or, how Taylor almost lost control of her music
catalog to Private Equity—but re-recorded all her masters and took them back)
