Do you eat too much sugar? What proportion of your country’s population are immigrants? How much does it really cost to raise a child?

Drawing on exclusive research across 40 countries by global polling firm Ipsos, The Perils of Perception reveals how dramatically wrong we are about the world around us — and explores why. From politics and economics to health and social change, Bobby Duffy examines how media influence, cognitive biases, and emotional reasoning distort our understanding of reality.

Combining data insights with engaging storytelling, this book challenges you to rethink what you think you know — and offers tools to become a more informed global citizen.

About the Author
Bobby Duffy is Director of The Policy Institute at King’s College London. Formerly Managing Director of the Ipsos MORI Social Research Institute and Global Director of Ipsos Social Research Institute, he has also worked with the British Prime Minister’s Strategy Unit and the London School of Economics’ Centre for Analysis of Social Exclusion (CASE).