Simple, low-risk experiments for long-term profit growth
that you can test right now—from Google's former Chief Evangelist, Nicolas
Darveau-Garneau.
As a business leader or marketer, if you've been pouring
your efforts into efficiency metrics (like customer acquisition cost or return
on ad spend) instead of trying to optimize profits, your methodology is
unsustainable. In the age of AI, optimizing the wrong key performance indicator
can be catastrophic.
Whether you work at a Fortune 500 giant, a startup, or a
nonprofit, Be a Sequoia, Not a Bonsai gives you a growth
playbook that will help you correctly prioritize sustainability over short-term
efficiency.
With step-by-step guides and hundreds of case studies,
Darveau-Garneau will shift how you measure marketing success by teaching you
how to:
- Maximize
profitable growth by tracking the right metrics, not vanity
metrics.
- Acquire
the most valuable customers, not just the most customers.
- Dramatically
increase customer lifetime value with practical, scalable
strategies.
- Strengthen
your brand with modern, profit-driven branding approaches.
- Deliver
a customer experience your competitors can’t match.
- Build
a culture of rapid testing and innovation that keeps you
ahead.
Nicolas Darveau-Garneau has advised senior executives at
more than a thousand companies. He discovered that the fastest-growing 5% all
followed these same seven principles. . .
The best part? These breakthroughs don't require
acquisitions, billion-dollar tech investments, or years of product development.
They're simple, testable, affordable, and scalable. And they're all based on
one premise: Corporate sequoias prioritize profitable growth, while
bonsai concentrate on efficiency and stay small.
“. . .a groundbreaking book. Nicolas Darveau-Garneau has
distilled thousands of CEO and CMO meetings into a playbook every ambitious
leader needs to read—and, more importantly, put into practice every day." —Jasper
Malcolmson, Head of Growth at Gusto and Robinhood
About the Author
Nicolas Darveau-Garneau is an AI and digital transformation
expert with over 25 years of experience. As Google’s Chief Evangelist, Nicolas
worked with the C-suites of more than 800 of Google’s top customers to help
them accelerate their digital transformation. He also worked as Chief Strategy
and Growth Officer at Coveo, a leading AI company. He currently serves on the
boards of the Toronto Stock Exchange, iA Financial Group, McEwen Mining, and
Alida.
