An “illuminating, lucid, and finely detailed” (The
Washington Post) look at Amazon’s world-dominating business model, the
current competitors either imitating or trying to outfox Amazon, and “how Jeff
Bezos turned Amazon into the world’s lockdown necessity” (The Times,
UK)—from an award-winning Fortune magazine writer.
Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart,
and Apple, Jeff Bezos is the business story of the decade.
Bezos, the richest man on the planet, has built one of the most efficient
wealth-creation machines in history with more than 2% of US household income
being spent on nearly 500 million products shipped from warehouses in seventeen
countries. Amazon’s business model has not only turned the retail industry and
cloud computing inside out, but now its tentacles are squeezing media and
advertising, and disrupting the state of technology, the economy, job creation,
and society at large. Amazon’s impact is so pervasive that business leaders in
nearly every sector around the world need to understand how this force of
nature operates.
Based on unprecedented behind-the-scenes reporting from 150 sources inside and
outside of Amazon, Bezonomics unveils the underlying
principles Jeff Bezos uses to achieve his dominance—customer obsession, extreme
innovation, and long-term management, all supported by artificial
intelligence—and shows how these are being borrowed and replicated by companies
across the United States, in China, and elsewhere. Including tips for
Amazon-proofing your business, Bezonomics answers the
fundamental question: How are Amazon and its imitators affecting the
way we live, and what can we learn from them?
A goldmine for some, and a threat for others, “Bezonomics” has proven to be a
life-shaping force in our lives both now and in the foreseeable future.
About the Author
Brian Dumaine is an award-winning journalist and a
contributing editor at Fortune magazine. In addition to Bezonomics,
his works include The Plot to Save the Planet, and, with three
coauthors, Go Long: Why Long-Term Thinking Is Your Best Short-Term
Strategy. He and his wife live in New York.
