Tribes: We Need You to Lead Us is an influential book by Seth Godin that explores the power of leadership and the impact of connecting people around shared ideas, values, or goals. Godin argues that anyone can be a leader by creating and guiding a “tribe,” a community of passionate individuals who are united by common interests. The book emphasizes the importance of taking initiative, challenging the status quo, and inspiring others to action, rather than waiting for permission or formal authority. Through compelling examples and motivational insights, it encourages readers to embrace their potential to lead and make a difference in their communities and workplaces.

The book is authored by Seth Godin, a renowned author, entrepreneur, and marketing expert. Godin is widely recognized for his thought leadership on marketing, leadership, and innovation, and his work empowers readers to think creatively, embrace change, and lead with purpose.