In a world where 82 percent of managers struggle to lead effectively, this international bestseller reveals the one secret that separates great leaders from the rest.

“What do I need to do to be a great leader?” Every person in authority wonders this question sooner or later. Ken Blanchard, whose books have sold over 25 million copies, and Mark Miller, who rose from line worker to Chick-fil-A vice president, uncover the secret great leaders already know in this international bestseller.

Using a classic business fable, newly promoted executive Debbie Brewster asks her mentor the crucial question: “What is the secret of great leaders?” His reply—“Great leaders serve”—confuses her, but he reveals five fundamental ways leaders succeed through service. Debbie discovers why great leaders focus on the future, how teams determine success or failure, what three arenas need continuous improvement, why leadership success has two essential components, and how to strengthen—or destroy—credibility.

This fourth edition includes the proven SERVE model plus breakthrough content on leadership’s most critical element—a leader’s heart. Discover these new features:

• Revised chapters

• New chapter with five HEART habits that form the foundation for great leadership

• Comprehensive facilitator’s guide for groups and teams

• Expanded resources for teams and organizations

Translated into twenty-nine languages with over 700,000 copies sold, The Secret delivers proven wisdom in an unforgettable story that anyone can understand and apply immediately.

About the Author

Ken Blanchard is cofounder of Blanchard, a leading international training and consulting firm. Author of over sixty-five books with combined sales exceeding 25 million copies, he was inducted into Amazon’s Hall of Fame in 2005 as one of the top twenty-five bestselling authors of all time. His leadership expertise has influenced millions worldwide.

Mark Miller is cofounder of Lead Every Day and former vice president of high performance leadership at Chick-fil-A. Author of twelve books, including two coauthored with Ken Blanchard, his works have sold millions of copies. His real-world corporate leadership experience brings practical insights to leadership development.