'A compelling new take on a timeless concern' CAL NEWPORT

'I loved this profound, practical and generous book' OLIVER BURKEMAN

'A powerful guide to embracing curiosity and developing an experimental mindset' ALI ABDAAL

We're told productivity is all about single-minded focus, hard grind and big goals. Deviating from the linear path means failure. The problem: it's not true.

In this transformative book, neuroscientist and entrepreneur Anne-Laure Le Cunff reveals the easier, proven method to achieve our ambitions: an experimental mindset. Ditching out-dated notions of chasing success, she demonstrates the joyful power of 'tiny experiments' in which goals are discovered, pursued and adapted on your own terms. Rooted in science and real-world success stories, Tiny Experiments is packed with tools to help you break free from limiting beliefs, harness the power of imperfection and apply your curiosity - to create a meaningful, productive life in an ever-changing world.

About the Author

Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and writer.

A former Google executive, she went back to university to earn a Ph.D. in Psychology & Neuroscience from King’s College London.

As the founder of Ness Labs and author of its widely read newsletter, she writes about evidence-based ways for people to make the most of their minds, navigate uncertainty, and practice lifelong learning.

Her work has been featured in peer-reviewed academic journals and mainstream publications such as WIRED, Forbes, Rolling Stone, Fortune, Entrepreneur, and more.