'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

About the Author

Malcolm Gladwell is also the author of the #1 bestselling "Blink: The Power of Thinking Without Thinking. "He was a reporter for the "Washington Post" from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for "The New Yorker."