About Us
Synopsis:
10 to 25 explores the critical years of development between adolescence and young adulthood, revealing how motivation, learning, and decision-making evolve during this transformative period. Drawing on modern neuroscience and behavioral research, the book explains why traditional approaches to discipline, education, and encouragement often fall short with young people. It offers insight into how identity, independence, and purpose shape motivation, and how adults can better support growth without control or pressure. Thoughtful and accessible, the book reframes common frustrations into understanding, showing how to foster resilience, engagement, and long-term success during the years when the brain is still under construction.
About the Author:
David Yeager is a developmental psychologist and researcher known for his work on motivation, mindset, and adolescent development. His research focuses on how social environments influence young people’s willingness to learn, persist, and grow. Yeager has collaborated with educators and institutions to translate scientific findings into practical strategies that improve outcomes for students and young adults. Through 10 to 25, he is widely recognized for bridging cutting-edge science with real-world guidance, helping parents, teachers, and mentors better understand and support the next generation.

