Synopsis:
Revenge of the Tipping Point revisits and expands the ideas that reshaped how we understand social change, influence, and collective behavior. Building on the concept of tipping points, the book explores how modern societies are increasingly shaped by overstories, the dominant narratives that define norms and values, and by superspreaders who amplify ideas at extraordinary speed. It examines how these forces are now deliberately engineered through technology, media, and institutional design, transforming everything from politics to culture and consumer behavior. Insightful and unsettling, the book reveals how small interventions can still create massive change, but also how manipulation and control have become more sophisticated, raising urgent questions about power, ethics, and responsibility in an interconnected world.

About the Author:
Malcolm Gladwell is a Canadian journalist, author, and public speaker known for his ability to translate complex social science into compelling narratives. He rose to international prominence with books that explore human behavior, decision-making, and the hidden forces that shape society. Gladwell’s writing is characterized by storytelling-driven analysis, unexpected connections, and a focus on how ideas spread and take hold. Through his work, he has become one of the most influential thinkers examining modern culture, influence, and social dynamics.