THE ETHICAL IMPERATIVE challenges business leaders to take an active role in the preservation of todays free market by embracing leadership on wealth inequality, rural economic decay, and climate policy. Leveraging over twenty academic studies spanning more than 50 years, THE ETHICAL IMPERATIVE paints a compelling picture of the rising threat that widespread public apathy towards institutions poses to business as we know it. And with engaging, erudite, authentic and personal language, it outlines the moves that matter to avoid the evident catastrophe. THE ETHICAL IMPERATIVE strikes a blow against archaic, profit-centric corporate culture that has proved detrimental to not only corporations but also to their own consumers, employees, and surrounding communities. Taking lessons from McKinsey s business leaders five strategies to position themselves, their teams, and their companies to thrive in the age of both social media dominance and low trust in corporations. THE ETHICAL IMPERATIVE details how the profit-centric philosophy that predominates todays corporate decision-making is actually hurting the very communities needed for businesses to thrive in tomorrows economy. And, it proffers that a new kind of success is instead based on long-term community wellbeing that results in continual prosperity and transforms business into a more human model.