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战胜思考骗局:读懂3大学术领域×60个认知偏误,破解被操纵的人生
SKU 9786263791831
$33.15
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自己是否迷失在龐大的資訊當中?平時是否會被謠言或假新聞所騙?是否能以邏輯及科學觀點來思考?只要讀完本書,就能毫不遲疑地回答「Yes」!本書將徹底分析那些讓你吃虧的大腦錯誤。其實,你沒有自己想像的那麼聰明,但別人也不比你笨。
這本日銷量突破 8 萬冊、眾所期待的續作,將帶你進一步反思──請問各位,你平常會「浪費」嗎?或許有些讀者會回答:「不,我才不會做那種事。」但是,當你仔細環顧自己的生活空間:房間裡的櫥櫃與抽屜、玄關與陽臺、衣物收納箱與冰箱……是否發現有許多其實並不需要的物品?那些本來用不著的「計畫外支出」,正是不知不覺的浪費。
因此,當有人說「自己絕對沒有浪費」時,實際上卻仍不斷重複著「浪費錢」的行為,而且多到數不清。但更值得注意的是──即使被人指出浪費的事實,大多數人卻不會真的後悔。這正是因為人類有著「後悔規避(regret aversion)」的傾向,也就是會下意識地為自己的行為合理化,以避免面對可能帶來後悔的情境。
這種「認知偏誤」經常被運用在詐騙、宗教斂財等騙局之中。尤其是與「行為經濟學」、「統計學」、「資訊科學」相關的偏誤,更容易誤導大眾,甚至讓人蒙受具體的損失,因此特別需要提高警覺。
在幫助讀者避免浪費、警惕虛假的統計數據、以及不輕易相信資訊這些目標上,本書的內容必定能發揮極大的效果!
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