'Agents are (...) bringing about the biggest revolution in computing since we went from typing commands to tapping on icons.'Bill Gates 'AI agents will become the primary way we interact with computers in the future.
'Satya Nadella 'The age of agentic AI is here'Jensen Huang This book is a practical, non-technical guide for business leaders, professionals, and curious minds navigating the next frontier of AI.
In a world where ChatGPT took us by storm, a far more powerful revolution is now unfolding: AI Agents.
Like Jarvis in Iron Man or Samantha in Her, these intelligent systems can execute actions, learn from experience, and orchestrate digital interactions with minimal human supervision.
They promise to redefine business and society.
However, behind the excitement lies a crucial reality: a significant gap between promise and reality.
This comprehensive guide on agentic AI cuts through the hype and offers a clear, jargon-free strategic roadmap to understanding and applying this technology.
The authors bring a rare perspective, having implemented agentic AI across diverse organizations — from global enterprises to agile startups — witnessing both remarkable successes and sobering failures.
AI agents create what the authors call 'compounding intelligence advantages' — the more they're used, the smarter and more valuable they become, creating an accelerating gap between early adopters and laggards.
Hence, those who understand and leverage AI agents today will define the next era of business.
About the Author
Jochen Wirtz • Vice-Dean MBA Programs • Professor of Marketing • Best-Selling Author • Keynote Speaker • Consultant
Jochen Wirtz is Vice Dean MBA Programs and Professor of Marketing at the National University of Singapore.
Further, he is a distinguished visiting professor at Aalto University, Finland, an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures at Cornell University, and a Global Faculty of the Center for Services Leadership at Arizona State University.
Previously, Dr Wirtz was an Associate Fellow at the Saïd Business School, University of Oxford.
He is a leading authority on services marketing and management with a PhD from London Business School.
He has published over 200 academic articles, including 7 features in Harvard Business Review.
Being recognized as one of the top 100 highly cited researchers in economics and business globally (list published by data analytics firm Clarivate) places him among the world’s most prominent researchers.
He has worked with international consulting firms, including Accenture, Arthur D. Little, and KPMG, and major service firms around the world.
Pascal Bornet is an award-winning expert, author, and keynote speaker on Artificial Intelligence (AI) and Automation.
He has received multiple awards and is regularly ranked as one of the top 10 global AI and Automation experts.
He is also an influencer with more than a million followers on social media.
Bornet developed his expertise over more than 20 years as a senior executive at McKinsey and EY, where he created and led their "Intelligent Automation" practices and implemented AI initiatives for hundreds of organizations around the world.
For the past 20 years, Bornet's research has focused on the intersection of AI and Humans, where he believes the greatest value lies.
He is a fervent advocate for human-centric AI, and he believes that with the right approach, AI can make our world more human.
He has authored two best-selling books, "INTELLIGENT AUTOMATION" and "IRREPLACEABLE," and his insights have been featured in prestigious publications such as Forbes, Bloomberg, McKinsey Quarterly, and The Times.
He is also a lecturer at several universities, a member of the Forbes Technology Council, and a Senior Advisor for several startups and charities.
