A practical, hands-on guide to navigating deepfake
technology and reducing the risks it poses to your business
In Behind the AI Mask: Protecting Your Business From
Deepfakes, technologist and founder of viral platform, Myster Giraffe,
Carl Bogan, explains the dangers, benefits, and potential of deepfake
technology. He walks you through how to stay ahead of the risks that businesses
face from maliciously deployed deepfake technology, showing you exactly how the
tech has evolved and the practical steps you need to take to detect deepfakes
in real time and catch scammers in the act.
You'll find practical strategies that will save your company
time and money and protect against long-lasting reputational harms. You'll also
discover early detection strategies that stop incidents before they even begin.
Inside the book:
- The
future of artificial intelligence and deepfake tech ― learn what's coming
next in AI innovation
- Techniques
for embracing AI technology without running afoul of the pitfalls that
come along with it
- Straightforward
and accurate explainers of what exactly deepfakes are, how they're used
(both legitimately and maliciously), and how they can harm your company
An essential and timely resource for managers, executives,
and business leaders, Behind the AI Mask is a must-read for
everyone worried about the reputational and financial risks posed by deepfakes
and those looking for tangible, practical ways to mitigate those risks.
About the Author
CARL BOGAN pioneered viral deepfake technology
as creator of Myster Giraffe, generating hundreds of millions of views across
social media.
With over 20 years in visual effects for Disney, Paramount,
Apple, Google, and Sony, he brings a unique perspective to deepfake
defense―understanding how these illusions are crafted from the artist’s side,
not the IT department.
He has taught workshops internationally, including at Cisco,
helping organizations see deepfake threats through the eyes of the creators who
build them.
