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Better and Faster: The Proven Path to Unstoppable Ideas
SKU 9780385346542
$35.28
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Out-innovate, outsmart and outmaneuver your competitors
with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.
In our world of chaos and change, what are you overlooking? If you knew the
answer, you’d be a better innovator, better manager, and better investor.
This book will make you better by teaching you how to overcome neurological
traps that block successful people, like you, from realizing your full
potential. Then, it will make you faster by teaching you 6 patterns of
opportunity: Convergence, Divergence, Cyclicality, Redirection, Reduction and
Acceleration. Each pattern you’ll learn is a repeatable shortcut that has
created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and
ordinary people who unexpectedly made it big.
In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team
have leveraged their 100,000,000 person audience to study what actually causes
opportunity: data-driven research that was never before possible. The result is
a series of frameworks battle-tested with several hundred brands, and top
executives at some of the most successful companies in the world who rely on
Jeremy to accelerate their hunt for ideas.
Better and Faster will help you learn to see patterns and clues
wherever you look that will put you on the smarter, easier
path to finding those breakthrough ideas, faster.
About the Author
JEREMY GUTSCHE is an innovation expert, award-winning author, one of the most sought-after keynote speakers on the planet, and the founder of Trendhunter.com, the world's #1 most popular trend-spotting website. Prior to founding Trend Hunter, Jeremy grew a $1 billion portfolio for Capital One, and today over 300 brands rely on his expertise, including Victoria's Secret, Sony, Coca-Cola, IBM, Wells Fargo, and Hughes Aerospace.
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