In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within.

Blink is a book about how we think without thinking—about choices that seem to be made in an instant, in the blink of an eye—that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others stumble into error? How do our brains really work—in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink, we meet the psychologist who can predict whether a marriage will last based on just a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; and the antiquities experts who can instantly recognize fakes.

About the Author
Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of The Tipping Point, Blink, Outliers, and What the Dog Saw. Prior to joining The New Yorker, he was a reporter at the Washington Post. Gladwell was born in England, grew up in rural Ontario, and now lives in New York.