Building Brands With Soul: A Cmo's Journey To Humanising Growth And Creating Lasting Impact
SKU 9789811756054
$32.70
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Drawing from professional experiences at multiple successful global brands, this book showcases the pathways and the wholesome impact of building brands with soul, while adopting a human-centric approach to business growth. It highlights the importance of understanding and fulfilling human needs, blending creative vision with analytical rigour and fostering a growth mindset with trust. Through personal anecdotes, proven methods and practical advice, the author aims to inspire and equip future marketing leaders with a blueprint to create meaningful, impactful brands that resonate deeply with our markets and society.
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