The Candy Series was created to instil growing children with moral values, good habits, social skills, and a solid understanding of health and safety through a fun and informational platform. Similarly, the Candy Cuties Series aims to enrich young readers, inculcating in them good virtues and values through stories that are not only hilarious but captivating too! The stories revolve around the three main heroines, Joni, Emilia, and Mia who make up Candy JEM, but with a difference – they live in a magical kingdom! Together, they learn magic spells, encounter interesting events, and meet other colourful characters! So what happens when Candy JEM meets magic? The ignition of comical and brilliant magical fireworks by Joni, Emilia, Mia, and the delightful Candy Meow, of course!