The high-impact colors give you an unconscious desire to hold them in your hand. All the colors were selected for their exquisite, balanced appearance when arranged on store shelves, and for the colorful accent they add to your personal effects. The rounding of the case includes the underside as well as the upper body, so you can hold it comfortably in your hand. The flat key shapes are artfully coordinated with the casually rounded case design. Large, thin-lined characteristics inscribed in a beautifully supple font and adjusted to the key top sizes project an infromal impression.