Effortless – Greg McKeown

‘In a world beset by burnout, Greg McKeown's work is essential’ — Daniel H. Pink
‘Effortless shows that achieving more doesn't have to be as hard as we make it out to be’ — Arianna Huffington

New York Times Bestseller · A Times (UK) Best Book of the Year

From the author of the million-copy bestseller Essentialism comes an empowering guide to achieving your goals—without burning out. It all starts with a simple principle: not everything has to be so hard.

Modern life has created a false choice between what is hard and important and what is easy and trivial. But Greg McKeown reveals a third option. In Effortless, he shares practical strategies to make essential tasks easier—so you can achieve more with less strain.

Honed over nearly a decade, these strategies include:

• Turning tedious tasks into enjoyable rituals

• Preventing frustration by solving problems before they arise

• Setting a sustainable pace instead of powering through

• Making one-time decisions that eliminate future choices

• Building and maintaining relationships with ease

• And much more

McKeown’s philosophy of essentialism has helped thousands realise that effortless doesn’t mean lazy—it means smart. While not everything in life can be made easy, Effortless shows you how to make more of what matters most easier to achieve.

About the Author

Greg McKeown and his wife, Anna, are the proud parents of four children. 

McKeown is the author of two New York Times bestsellers, “Essentialism: The Disciplined Pursuit of Less and “Effortless: Make It Easier to Do What Matters Most”, which together have sold 3 million copies and been published in 40 languages.

Since it's publication, Essentialism has become a part of the wider culture. Kanye West declared himself an Essentialist on The Joe Rogan Podcast. It's Steve Harvey’s favorite book. Former First Lady of California, Maria Shriver, shares insights from the book at her coveted Sunday luncheons. Even presidential hopefuls have voiced their allegiance to its transformative power. In Brazil, Essentialism has been outselling Harry Potter. In Japan there are a series of graphic novels based on these ideas. At The Essentialism Academy people from over 100 countries take online classes. Hundreds of thousands receive McKeown's 1-Minute Wednesday newsletter. He's created The Essentialism Planner to help people put these ideas into practice on a daily basis. His podcast has grown into a living conversation with people the world over.

McKeown has become one of the most sought-after public speakers in the world. He has spoken to hundreds of organizations while traveling to more than 45 countries. His clients include Apple, Amazon, Google, Microsoft, Nike, X and the Navy Seals.

He holds a Masters from Stanford University and is conducting doctoral research at the University of Cambridge about how to get the right things done together.